Servicing Experience

Small Commercial Insurance Study

small commercial insurance

The J.D. Power U.S. Small Commercial Insurance Study examines small business owners’ experiences with their insurance policy. The study identifies key industry trends and issues in the small business commercial market and provides an in-depth understanding of the needs, expectations, and desires of today’s small-business customers, as well as insights into opportunities for insurers to improve customer satisfaction, commitment, and advocacy.

small commercial insurance
small commercial insurance


A subscription to this study will help you identify and leverage key drivers of  satisfaction for small commercial insurance customers with 50 or fewer employees across the United States. You’ll receive competitive benchmarks, data-driven intelligence, and actionable insights you can leverage to improve your products, services, and brand image.

Experiences Explored

This study examines overall customer satisfaction across five factors:

  • Billing and payment
  • Claims
  • Interaction
  • Policy Offerings
  • Price

Key Dates

Key Dates

Press Release & Award Information

J.D. Power will issue a national press release that will highlight key findings and trends from the study and include a top-to-bottom ranking of the insurers in the study that meet J.D. Power’s predetermined research criteria. The insurer that ranks highest this year and meets predetermined award criteria will have the opportunity to leverage their award publicly through the J.D. Power award licensing program, which requires subscribing to the study as a prerequisite.


Profiled Brands

2023 Brands Targeted to be Profiled

(final list available upon study publish)

  • AIG
  • Allstate
  • American Family
  • Auto-Owners Insurance
  • Chubb
  • Cincinnati Insurance
  • CNA Insurance
  • Erie Insurance
  • Farmers
  • GNY Insurance
  • Liberty Mutual
  • Nationwide
  • Philadelphia Insurance
  • State Farm
  • The Hanover
  • The Hartford
  • Travelers
  • Zurich

(Updated 2/16/2023)

Make decisions with confidence

Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.

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Insurance Insights

Let's Connect!

J.D. Power studies, products, and services are available for purchase. If you’re interested in subscribing to a J.D. Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.

If you’ve received a J.D. Power survey and have questions or comments, please contact us here.

For all other inquiries, you can contact us here.