The J.D. Power U.S. Insurance Shopping Study examines the entire auto insurance policy selection process to understand which customers are shopping; what triggers their shopping behavior; their attitudes and perceptions of auto insurance brands; and how they make their final purchase decision. The study provides insights into how insurers can not only continue to improve customer satisfaction with the shopping process, but also how they can develop effective campaigns to maximize their return on marketing investments.
Benefits
Why subscribe?
A subscription to this study will help you understand why customers are shopping and switching. The study benchmarks which insurers are leading in winning new customers and why, how shoppers are motivated, and what impacts shopper behavior. The study also provides insight into macro consumer trends around attitudes and behaviors and provides brand level insights as to how your carriers are moving relative to competitors. Subscribers will also be able to analyze the purchase experience which helps identify gaps in processes.
Experiences Explored
This study analyzes the shopping experience across four key factors:
- Distribution Channel
- Quote Process
- Policy Offerings
- Price
Press Release & Award Information
J.D. Power will issue a national press release that will highlight key findings and trends from the study and include insurer rankings of the carriers included in the study that meet J.D. Power’s predetermined research criteria. This study will have two awards segments: Large and Mid-size*. The carrier(s) that rank highest in each segment and meet predetermined award criteria will have the opportunity to leverage their award publicly through the J.D. Power award licensing program, which requires subscribing to the study as a prerequisite.
Profiled Brands
2023 Brands Profiled
Large Segment
- Allstate
- Farmers
- GEICO
- Liberty Mutual
- Nationwide
- Progressive
- State Farm
- Travelers
- USAA^
Mid Segment
- American Family
- Automobile Club Group (AAA)
- Automobile Club of Southern California (AAA)
- Auto-Owners Insurance
- CSAA Insurance Group (AAA)
- Erie Insurance
- Mercury
- National General
- Safeco
- The Hartford
^Brand is not rank eligible because it does not meet study award criteria
Large consists of brands that write $4 billion or more in personal lines auto direct premiums written; Mid consists of brands that write 1 billion to 3.99 billion
* On April 7, 2021, MetLife’s property and casualty business (MetLife Auto & Home) was acquired by Farmers Insurance Group, and as of 9/15/2021 J.D. Power will no longer be publicly ranking MetLife in our P&C studies.
2024 Brands Targeted to be Profiled*
Final profiled list will be available upon study publication
- Allstate
- American Family
- Amica
- Auto Club of Southern California Insurance Group (AAA)
- Automobile Club Group (AAA)
- Auto-Owners Insurance
- CSAA Insurance Group (AAA)
- Erie Insurance
- GEICO
- Farmers
- Kemper
- Liberty Mutual
- Mercury
- National General
- Nationwide
- Progressive
- Safeco
- Shelter
- State Farm
- The Hartford
- Travelers
- USAA^
^Brand is not rank eligible because it does not meet study award criteria
Large consists of brands that write $4 billion or more in personal lines auto direct premiums written; Mid consists of brands that write 1 billion to 3.99 billion
* On April 7, 2021, MetLife’s property and casualty business (MetLife Auto & Home) was acquired by Farmers Insurance Group, and as of 9/15/2021 J.D. Power will no longer be publicly ranking MetLife in our P&C studies.
(Updated 5/2/2023)
Insurance Insights
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