J.D. Power established its Senior Living practice in 2018 as we recognized the need in the industry for an independent measurement of senior living and assisted living quality and senior resident satisfaction. Our commitment to the industry involves annual resident customer satisfaction research with community residents, community certification and recognition, and the development of new data products.
Senior Living Satisfaction Study
Our annual J.D. Power U.S. Senior Living Satisfaction Study examines industry-level performance metrics across seven factors of the resident experience and highlights the best practices that are critical to satisfying customers. In 2020, we are updating the study to separately measure the Independent Living and Assisted Living/Memory Care segments. This will allow branded operators in each segment to benchmark performance against segment-specific competitors. Click here to view profiled brands and publish dates.
Marketing and Sales Effectiveness
Sales counselors play an important role in matching prospective customers and their loved ones with available residential options. They also play a critical role in ensuring that occupancy rates support the ongoing health of the facility's operations.
In practice, weak sales efforts can negatively impact the experience of prospective residents, new referrals and the reputational and financial health of the organization. We can provide a roadmap for your marketing and sales team to increase the effectiveness of prospecting costs and maximize consistent high conversions. Read more here.