Windows and Patio Doors Satisfaction Study
In the increasingly competitive home improvement industry, consumers have more options than ever before in their building and remodeling projects, which makes it critical for window manufacturers to differentiate their brands and products in the marketplace. Manufacturers that understand their customers’ needs and expectations are better positioned to target performance improvement initiatives that may increase overall customer satisfaction, increase brand loyalty and advocacy, and maximize sales.
The Solution
The J.D. Power Windows and Patio Doors Satisfaction StudySM provides a comprehensive view of the window and patio door purchase and ownership experience by measuring satisfaction with Window/Patio Door Retailers and Window/Patio Door brands. The study measures satisfaction among customers who purchased windows and/or patio doors within the past 12 months, based on performance in six factors, including manufacturer and retailer: appearance and design features; operational performance and durability; sales staff and service; ordering and delivery; price; and installation.
The study, which provides the windows and patio doors industry with insights into the evolving needs and demands of customers, includes the following objectives:
- Measures satisfaction among customers who purchased windows and/or patio doors
- Captures window/patio door retailer brand image and reputation
- Examines pathway to purchase
- Captures window and patio door details and features
- Examines problems experienced
- Delivers insight into what drives customer loyalty
