Home Improvement Retailer Satisfaction Study
Consumers rely on home improvement retailers in their efforts to maintain and update their homes. Retailers able to provide an environment that makes it easy for customers to get the merchandise and guidance they need are more likely to gain a larger share of their customers’ wallets. To achieve customer loyalty, home improvement retailers must understand their customers’ needs and experiences and focus on continual performance improvement to increase customer satisfaction, grow advocacy, and maximize sales.
The Solution
The J.D. Power Home Improvement Retailer Satisfaction StudySM measures key drivers of satisfaction among customers who purchased home improvement-related products from a home improvement retailer. The overall customer experience is based on five key drivers of satisfaction: online experience, in-store experience; merchandise; staff and service; and price. The study, which provides the home improvement retailer industry with insights into the evolving needs and demands of customers, includes the following objectives:
- Measure key drivers of satisfaction among customers who purchased home improvement-related products from a home improvement retailer
- Measure brand image and reputation
- Capture online and in-store experience
- Examine how experiences vary across departments shopped
- Measure share of wallet by primary home improvement retailers
- Examine problems experienced
- Deliver insight into what drives customer loyalty
