Helix Configuration Analytics

Build to Sell vs. Build to Stock

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Driven by advanced data and analytics

J.D. Power Helix, a Vehicle Configuration Analytics platform, fuses together vehicle content and sales performance data to provide access to the most precise vehicle configuration intelligence in the marketplace today.

Vehicle Configuration Analytics

Powered by the J.D. Power Auto Analytics Platform

Summary Features:

  • Request based data interaction via natural language navigation 
  • Enables time series and model year analysis
  • Easily combine multiple metrics (e.g. unique configurations + days to turn and profit) 
  • Compare performance and analyze key business metrics at the feature, package, and configuration level
  • Benchmark against competition at the vehicle, model, brand and segment level 
  • Supports all levels of regional analysis to understand the impact of geography and market

Analytics supported decision making

Content & performance data analytics can transform operations across the enterprise.

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Product Planning & Design

Determine the right content on every model up front

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Manufacturing & Engineering

Minimize variation to reduce complexity, quality defects & improve purchasing/supply chain performance

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Sales & Marketing

Build, order and price what resonates with consumers and turns quickly

Experts You Can Count On

Thomas King_300
Thomas King
President, Data & Analytics and Chief Product Officer
Thomas's Bio
Doug Betts_300
Doug Betts
President, Automotive Division
Doug's Bio
Matthew Racho Bio Image
Matthew Racho
Managing Director
Matthew's Bio

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