The next-gen solution for identifying, describing & marketing vehicles
Online car shopping can be frustrating. When shoppers cannot determine if a vehicle has their desired features, they move along to another search. Inaccurate vehicle descriptions and buried feature content can lead to missed sales opportunities.
Generating the most accurate and compelling vehicle detail pages just became easier. ChromeData VIN Descriptions display all known installed packages, features and equipment – while showcasing the most important features of your vehicles with customer-friendly marketing descriptions. Engage shoppers with content that is most relevant to buyers while educating them on new technology in today’s vehicles. It’s time to edge out your competitors with this revolutionary new service from J.D. Power.
Customer Success Testimonials
“We were looking for fast VIN decoding with a high-level of detail and accuracy. ChromeData VIN Descriptions (CVD) allows more of our users to accurately decode their vehicles to maximize the offers returned for their vehicle. We liked that CVD’s build data and engineered data came with a high level of accuracy. It has helped us learn even more detail about vehicles than we originally intended. In addition, we appreciate the team’s quick response times and the fact that they provide detailed answers to our questions or offer up solutions. The product is as advertised, and everyone has been great to work with.”
- David Couch, Product Director | Carwiser
“Our customers rely on us to provide a comprehensive view of their fleet’s performance and deliver the insight necessary to make fully-informed strategic decisions. Collaborating with the J.D. Power team and leveraging its ChromeData VIN Descriptions service empowered us to develop a unique solution to this emerging challenge and ensured we continue to provide our customers the information they need to keep their business moving forward in a clear, easy to understand manner.”
- Nate Lyall Manager, EV Technology | Holman
Learn how to leverage accurate vehicle descriptions to gain a competitive edge
Clearly defined vehicle descriptions, targeted to shoppers at every touchpoint
ChromeData VIN Descriptions are the next-generation industry standard used to accurately identify and describe vehicles based on their Vehicle Identification Number (VIN). Powered by our deep and comprehensive vehicle data, configuration rules and industry-leading data-engineering capabilities, ChromeData VIN Descriptions are fully configurable and available in a tiered approach to give you the precise data you need to serve the demands of your business and streamline your operations.
ChromeData VIN Descriptions – Breakdown of Tier Levels
ChromeData VIN Descriptions Standard
When You Only Need the Basics
For customers who only need the basics, but at the same time need to ensure the information they are getting is correct, ChromeData VIN Description Standard provides accurate data on core vehicle features, such as year, make, model, trim and GVWR, for a corresponding price point
ChromeData VIN Descriptions Premium
When You Need Comprehensive Vehicle Data
For customers who need complete and accurate vehicle descriptions, from exterior color to trim, OEM-installed options and beyond, ChromeData VIN Descriptions Premium brings together our proprietary ChromeData catalog with industry-leading AI and VIN data-engineering capabilities from EpiAnalytics, now part of J.D. Power, to deliver a complete picture of each vehicle.
ChromeData VIN Descriptions Premium+
When You Need Extra Peace of Mind
For customers who need complete and accurate vehicle descriptions with the added peace of mind offered by OEM build data validation, ChromeData VIN Descriptions Premium+ delivers the most accurate vehicle descriptions in the industry. By bringing together our proprietary ChromeData catalog with industry-leading AI and VIN data-engineering, we deliver a complete picture of each vehicle verified against OEM build data to ensure the highest degree of accuracy possible.
Features and Benefits
- Convenient and full-featured RESTful web service platform
- Improved feature descriptions using OEM branding
- Trim descriptions matching OEM marketing
- Content of package descriptions more easily identifiable
- Enhanced style reduction
- Includes all installed options, packages, features and colors
- Feature ranking to easily identify most important equipment
- Benefit and definition statements to educate shoppers on vehicle features
- AI & machine learning
- Seamless integration with full ChromeData solution suite
Don’t have a VIN?
Leverage the ChromeData Vehicle Selector Service to review the content available on any vehicle. With an easy to implement Year, Make and Model Selector, your users can drill into the most accurate vehicle content in the industry. Retrieving style details from our vast library of OEM catalog data from 1997 to current couldn’t be easier with our RESTful service. This service, a companion to ChromeData Vehicle Descriptions, allows you to offer an alternative for vehicle research when a VIN is not available.
Experts You Can Count On
Jim Vecchio
James Vecchio is the Head of VIN Products for the Autodata Solutions Division of J.D. Power. Jim is a seasoned entrepreneurial executive who is now focused on fueling data solutions across J.D. Power. Prior to the merge with J.D. Power, Jim was charged with corporate strategy, marketing and business development efforts at EpiAnalytics, Inc., an on-demand software company providing Automotive AI and customer experience analytics.
Jim began his career in the corporate legal department at Ford Motor Company and then moved into private legal practice before serving as general counsel for SITEL Corporation, a NYSE-listed company with over $1 billion in revenues. At SITEL he directed the company’s legal strategy, managed external counsel and led SITEL through its initial public offering (IPO) – the first publicly traded, independent teleservices company. He also managed matters ranging from large outsourcing service contracts with multinational organizations to international joint ventures and acquisitions/dispositions.
Jim received his JD, Cum Laude, from Michigan State University - College of Law, and a bachelor’s degree in business administration from Michigan State University. He is a member of the State Bar of Michigan and the State Bar of Nebraska.
Chip Wallace
Chip Wallace is a Product Portfolio Director in the Autodata Solutions Division of J.D. Power. Chip oversees a suite of products that power vehicle merchandising tools and research experiences, including Automotive Description Service, As-Built Valuation Service and associated data products. Chip is a customer-focused product manager with a proven track record of success in launching new products and revitalizing mature products through effective collaboration with customers, sales, executive management, professional services, engineering and partners.
With over 15 years at Autodata Solutions, Chip has taken on a variety of roles within the organization from software development to client services to his current role. With this wide range of experience, Chip has the rare ability to provide insights from all stakeholders during the development of new products and solutions.
Jamie Kozlik
Jamie Kozlik is a Senior Director of Business Development for J.D. Power, specializing in the ChromeData brand of offerings.
Jamie has been with ChromeData for over 24 years in various sales and business development roles. She serves the non-OEM partner/reseller channel for some of the top companies in automotive, finance and customer-facing web sites. She is focused on client retention and expanding technology into the growing client base. Jamie has a passion for identifying, pursuing and closing new business using solution-selling techniques, with an emphasis on long-term relationship development.
Jamie holds a BS In Business/Marketing from Oregon State University.
Austin Lavigne
Austin Lavigne is a Business Development Manager for J.D. Power, supporting the full suite of ChromeData automotive data solutions for the non-OEM reseller channel.
Austin’s role with J.D. Power started in the OEM Client Services division where he provided high-quality account support across a variety of engagements from syndicated studies to consulting programs. With a unique lens on the Canadian and Premium markets, Austin is a student of the industry with a passion for data-driven innovation and digital transformation. Prior to J.D. Power, Austin also spent time with GM Canada as a Financial Analyst.
Austin holds an Honours Bachelor of Business Technology Management from Wilfrid Laurier University.
Andrew Price
Andrew Price is a Senior Group Account Executive, Business Development for J.D. Power. Prior to the company’s merge with J.D. Power, Andrew held the position of Vice President of Business Development at EpiAnalytics. He was charged with growing company revenues, managing strategic partnerships and positioning the company for acquisition.
Andrew is a growth-focused sales executive with demonstrated achievement developing and leading strategic sales initiatives. He has a solid history of success in relationship building, client services, revenue generation, and sales leadership.
With over 30 years of experience in both sales and executive leadership roles, Andrew has been afforded the opportunity to work closely with dealers, suppliers and OEMs with a focus on digital retailing and data driven solutions.
Andrew has presented at NADA, JD Power Automotive Roundtable, Digital Dealer and Driving Sales conferences.
Anna Blomdahl
Anna Blomdahl is a Business Development Manager for J.D. Power, supporting ChromeData’s full suite of automotive data solutions and inventory services.
Anna began her time at ChromeData as an Account Manager supporting new, growing and established high-profile clients across the auto industry. Throughout Anna’s career, she has provided timely and excellent customer service partnering with various automotive players, with a particular focus on Auctions, Dealer Tech Providers and Consumer Sites. Her previous role as an AM has given Anna a unique view into the entire client experience. From initial discovery to proposal, to onboarding and client retention, Anna is dedicated to helping her customers succeed and grow by providing the most accurate and complete vehicle data.
Prior to J.D. Power, Anna spent her time working as a client manager for a local photo booth company in Portland, Oregon, helping organize corporate and private events.
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