Power Your Digital Retailing & In-Store Desking Solutions with the Best Available Offers

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Instant access to automotive incentives

ChromeDataTM enables efficient online and in-store shopping experiences through retail software applications that make vehicle research, shopping and purchasing faster, easier and more accurate for both dealers and consumers.

ChromeDataTM Lender DeskSM is a multi-level API data service solution that facilitates instantaneous access to all OEM rates, rebates, incentives and independent lenders to power more effective vehicle advertising and better consumer experiences – whether they are researching, shopping or purchasing in-store or online. No other service offers comprehensive, accurate and timely incentive and lender data at the same level of seamless integration.

An ideal solution across the industry

  • OEMs
  • Reseller Solutions
  • Retail Software Integrators
  • Digital Retailing
  • FinTech 
  • Dealer Groups
  • Captive & Independent Finance Companies

How ChromeData Lender Desk can help you

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Get precisely what you need from ChromeData Lender Desk

ChromeDataTM Lender DeskSM is available in a tiered approach to give you what you need to serve the demands of your business and create the most frictionless shopping and purchasing experience possible.

ChromeData LenderDesk 4Devices

ChromeData Lender Desk Base

Best Choice for Digital Advertising & Marketing

Provides the latest OEM incentive program information to power your advertising and traffic acquisition needs. Enables you to drive shopper engagement and increase lead conversion rates with the best subvented APR and lease programs, combined with the maximum compatible guaranteed cash incentives or standalone cash, all conveniently pre-configured to address your needs.

Advertising available APR and cash programs with stackability for marketing and SEM traffic acquisition landing pages.

  • Available for all mainstream OEMs in the U.S. and Canadian markets at national and regional levels
  • Provides subvented APR and lease programs for OEM captive financial institutions plus OEM cash programs for top credit tiers
  • Preconfigured maximum guaranteed cash for every vehicle and region, able to be provided for any Chrome StyleID or specific VIN
  • Maximum configured optimization allows you to create marketing and advertising campaigns around specific targeted groups and previous ownership eligibility

ChromeData Lender Desk Standard

Best Choice for Inventory Listings and Syndication

Employ ChromeData’s comprehensive database of OEM incentives and rebates to showcase your online inventory. U.S. and Canadian special and standard rate programs combined with the maximum guaranteed cash provides everything you need to easily and quickly merchandise your inventory and create static finance and lease payments. By updating our OEM offers hourly, Lender Desk ensures your listings represent the most accurate and timely deals available for your customers.

Incentives appended to inventory based on specific VIN and trim levels, including guaranteed, conditional and VIN specific programs for use in static payment and listings display.

  • Available for all mainstream OEMs in the U.S. and Canadian markets for purchase types of new, CPO and used at national and regional levels (Canada – new only)
  • Deal-scenarios provided with maximum guaranteed cash conveniently pre-calculated for all programs, combined with stackability for conditional program compatibility
  • Incentive programs are categorized by market scope and regional eligibility to easily decide what should be publicly displayed, including dealer cash
  • VIN-specific incentives and rebates able to be provided for a Chrome StyleID or individual VIN calls

ChromeData Lender Desk Premium

Best Choice for Digital Retailing, Equity and Desking

Power your digital retail pricing and payment tools with ChromeData’s robust API of OEM captive and independent lender rates, residuals and rebates.  Lender Desk Premium allows you to deliver a customer-driven online shopping experience to accommodate all credit tiers, terms and shopper profiles for new, CPO and used inventory. Create finance and lease payments specific to a car shopper's credit and equity position with the most current rates, residuals, incentives and rebates.

Power your dealer and third-party pricing and payment tools used for interactive online purchases and lease options, equity offers and payment calculators.

  • Lender details provide the fees, rules and guidelines to generate accurate payments and offers
  • Programs provided in deal scenarios allow for payments to be generated across multiple terms and tiers along with the maximum guaranteed cash available
  • Independent lender rates provide the flexibility needed to serve your dealer customers and provide competitive payments for all car shopper profiles
  • VIN-specific programs and ChromeData's vast VIN library provides accurate 1:1 incentive to vehicle matching
  • Ability for adding all tax, title and license fees to the quoted price for transaction accurate payments and pricing
  • Custom designed for real-time calls or bulk quoting
Side of Car

Completeness & Transparency

OEM and captive finance sourced data including national, regional and VIN specific.

  • All credit tiers by lenders
  • Transaction compliance – fees associated with purchase and leasing
  • OEM and dealer disclaimers supporting all offers
  • Guaranteed conditional offers


Complete standard and special rates for captive and third parties powering accurate prices and payments.

  • Compliance
  • ChromeData product integrity
  • 1 to 1 vehicle matching down to the zip code
  • Incentive compatibility for all OEM deal scenario offers and financial transactions


Ensure timely availability of offers on change days with our automation of data.

  • Complete in under a day
  • Automation – ongoing technology enhancements for automated entry
  • Reduction of audit time for faster publication
  • Aggregation from multiple sources to produce faster release times

Ease of Integration

ChromeData provides a comprehensive integrated vehicle data service including all required vehicle data for advertising, marketing and transacting.

  • ChromeData VIN Descriptions
  • ChromeData Certified Inventory
  • Media library of images and videos
  • Lender Desk rates and incentives

The online purchase journey in alignment with Lender Desk

Lender Desk Shopper Process

Experts You Can Count On

Brad Korner
Brad Korner
Sr. Director, Incentive Products
Brad's Bio
sean dowling
Sean Dowling
Director of Finance and Incentive Products
Sean's Bio
Roger Jess
Roger Jess
Vice President, Content Operations
Roger's Bio
Jamie Kozlik
Jamie Kozlik
Sr. Director, Business Development
Jamie's Bio
Austin Lavigne
Business Development Manager
Austin's Bio
Andrew Price 2
Andrew Price
Senior Group Account Executive, Business Development
Andrew's Bio
Anna Blomdahl
Anna Blomdahl
Business Development Manager
Anna's Bio

Let's Connect

Are you interested in learning more about products and services from the Autodata Solutions division of J.D. Power? If so, fill out the form! We’ll be in touch ASAP.

Or, to speak directly with a member of our team, contact us at 866.430.8524.

For all other inquires, you can contact us here.