Power Your Digital Retailing & In-Store Desking Solutions with the Best Available Offers
Instant access to automotive incentives
ChromeDataTM enables efficient online and in-store shopping experiences through retail software applications that make vehicle research, shopping and purchasing faster, easier and more accurate for both dealers and consumers.
ChromeDataTM Lender DeskSM is a multi-level API data service solution that facilitates instantaneous access to all OEM rates, rebates, incentives and independent lenders to power more effective vehicle advertising and better consumer experiences – whether they are researching, shopping or purchasing in-store or online. No other service offers comprehensive, accurate and timely incentive and lender data at the same level of seamless integration.
An ideal solution across the industry
- OEMs
- Reseller Solutions
- Retail Software Integrators
- Digital Retailing
- FinTech
- Dealer Groups
- Captive & Independent Finance Companies
How ChromeData Lender Desk can help you
Get precisely what you need from ChromeData Lender Desk
ChromeDataTM Lender DeskSM is available in a tiered approach to give you what you need to serve the demands of your business and create the most frictionless shopping and purchasing experience possible.
ChromeData Lender Desk Base
Best Choice for Digital Advertising & Marketing
Provides the latest OEM incentive program information to power your advertising and traffic acquisition needs. Enables you to drive shopper engagement and increase lead conversion rates with the best subvented APR and lease programs, combined with the maximum compatible guaranteed cash incentives or standalone cash, all conveniently pre-configured to address your needs.
Advertising available APR and cash programs with stackability for marketing and SEM traffic acquisition landing pages.
- Available for all mainstream OEMs in the U.S. and Canadian markets at national and regional levels
- Provides subvented APR and lease programs for OEM captive financial institutions plus OEM cash programs for top credit tiers
- Preconfigured maximum guaranteed cash for every vehicle and region, able to be provided for any Chrome StyleID or specific VIN
- Maximum configured optimization allows you to create marketing and advertising campaigns around specific targeted groups and previous ownership eligibility
ChromeData Lender Desk Standard
Best Choice for Inventory Listings and Syndication
Employ ChromeData’s comprehensive database of OEM incentives and rebates to showcase your online inventory. U.S. and Canadian special and standard rate programs combined with the maximum guaranteed cash provides everything you need to easily and quickly merchandise your inventory and create static finance and lease payments. By updating our OEM offers hourly, Lender Desk ensures your listings represent the most accurate and timely deals available for your customers.
Incentives appended to inventory based on specific VIN and trim levels, including guaranteed, conditional and VIN specific programs for use in static payment and listings display.
- Available for all mainstream OEMs in the U.S. and Canadian markets for purchase types of new, CPO and used at national and regional levels (Canada – new only)
- Deal-scenarios provided with maximum guaranteed cash conveniently pre-calculated for all programs, combined with stackability for conditional program compatibility
- Incentive programs are categorized by market scope and regional eligibility to easily decide what should be publicly displayed, including dealer cash
- VIN-specific incentives and rebates able to be provided for a Chrome StyleID or individual VIN calls
ChromeData Lender Desk Premium
Best Choice for Digital Retailing, Equity and Desking
Power your digital retail pricing and payment tools with ChromeData’s robust API of OEM captive and independent lender rates, residuals and rebates. Lender Desk Premium allows you to deliver a customer-driven online shopping experience to accommodate all credit tiers, terms and shopper profiles for new, CPO and used inventory. Create finance and lease payments specific to a car shopper's credit and equity position with the most current rates, residuals, incentives and rebates.
Power your dealer and third-party pricing and payment tools used for interactive online purchases and lease options, equity offers and payment calculators.
- Lender details provide the fees, rules and guidelines to generate accurate payments and offers
- Programs provided in deal scenarios allow for payments to be generated across multiple terms and tiers along with the maximum guaranteed cash available
- Independent lender rates provide the flexibility needed to serve your dealer customers and provide competitive payments for all car shopper profiles
- VIN-specific programs and ChromeData's vast VIN library provides accurate 1:1 incentive to vehicle matching
- Ability for adding all tax, title and license fees to the quoted price for transaction accurate payments and pricing
- Custom designed for real-time calls or bulk quoting
Completeness & Transparency
OEM and captive finance sourced data including national, regional and VIN specific.
- All credit tiers by lenders
- Transaction compliance – fees associated with purchase and leasing
- OEM and dealer disclaimers supporting all offers
- Guaranteed conditional offers
Accuracy
Complete standard and special rates for captive and third parties powering accurate prices and payments.
- Compliance
- ChromeData product integrity
- 1 to 1 vehicle matching down to the zip code
- Incentive compatibility for all OEM deal scenario offers and financial transactions
Timeliness
Ensure timely availability of offers on change days with our automation of data.
- Complete in under a day
- Automation – ongoing technology enhancements for automated entry
- Reduction of audit time for faster publication
- Aggregation from multiple sources to produce faster release times
Ease of Integration
ChromeData provides a comprehensive integrated vehicle data service including all required vehicle data for advertising, marketing and transacting.
- ChromeData VIN Descriptions
- ChromeData Certified Inventory
- Media library of images and videos
- Lender Desk rates and incentives
The online purchase journey in alignment with Lender Desk
Experts You Can Count On
Brad Korner
Brad Korner is the Senior Director of Incentive Products for J.D. Power. Brad is responsible for the ChromeData Lender Desk solution with support through the product, sales and client success teams.
Brad has extensive career experience within automotive retail technology providers and leads research and delivery of key data solutions needed to support OEMs, software developers and integrators for in store and online vehicle pricing and payment software applications. His additional focus is on successful client implementation and delivery success of ChromeData Lender Desk. Brad has a deep commitment and dedication to the success of JD Power’s automotive technology partners, their dealer clients and automotive consumer market.
Brad holds a BS in Business Administration from Bowling Green State University, Bowling Green, OH.
Sean Dowling
Sean Dowling is Director of Finance and Incentive Products for J.D. Power, overseeing a suite of products that power vehicle merchandising tools, research experiences and analytics. He leads development teams that deliver high-quality and reliable solutions for our partners while managing the product roadmap to grow with industry and partner needs.
Sean is a client-focused technology leader and entrepreneur with over 25 years of professional service. Prior to his role at J.D. Power, Sean founded of a successful software development company that quickly became a top developer and supplier of software and systems integration service for medium and large manufacturing companies in Southwestern Ontario.
Sean holds a Bachelor’s Degree in Engineering, majoring in Computer Systems, from the University of Guelph.
Roger Jess
Roger Jess is the Vice President of Content Operations for the Autodata Solutions division of J.D. Power. Roger joined ChromeData in 1992 and has been with the company through a number of ownership and management changes over the years. He is responsible for all parts of the company that produce content for products and services, as well as a few overall products themselves.
Previously, Roger has filled several leadership roles working with the content group, product and project management, technology and operations management. He has led several extensive projects for automobile manufacturers and dealer service providers and has operated as a consultant for many companies both inside and outside of the automotive industry.
Roger holds a BS with a double major in Business Administration and Information Systems & Quantitative Analysis from Portland State University.
Jamie Kozlik
Jamie Kozlik is a Senior Director of Business Development for J.D. Power, specializing in the ChromeData brand of offerings.
Jamie has been with ChromeData for over 24 years in various sales and business development roles. She serves the non-OEM partner/reseller channel for some of the top companies in automotive, finance and customer-facing web sites. She is focused on client retention and expanding technology into the growing client base. Jamie has a passion for identifying, pursuing and closing new business using solution-selling techniques, with an emphasis on long-term relationship development.
Jamie holds a BS In Business/Marketing from Oregon State University.
Austin Lavigne
Austin Lavigne is a Business Development Manager for J.D. Power, supporting the full suite of ChromeData automotive data solutions for the non-OEM reseller channel.
Austin’s role with J.D. Power started in the OEM Client Services division where he provided high-quality account support across a variety of engagements from syndicated studies to consulting programs. With a unique lens on the Canadian and Premium markets, Austin is a student of the industry with a passion for data-driven innovation and digital transformation. Prior to J.D. Power, Austin also spent time with GM Canada as a Financial Analyst.
Austin holds an Honours Bachelor of Business Technology Management from Wilfrid Laurier University.
Andrew Price
Andrew Price is a Senior Group Account Executive, Business Development for J.D. Power. Prior to the company’s merge with J.D. Power, Andrew held the position of Vice President of Business Development at EpiAnalytics. He was charged with growing company revenues, managing strategic partnerships and positioning the company for acquisition.
Andrew is a growth-focused sales executive with demonstrated achievement developing and leading strategic sales initiatives. He has a solid history of success in relationship building, client services, revenue generation, and sales leadership.
With over 30 years of experience in both sales and executive leadership roles, Andrew has been afforded the opportunity to work closely with dealers, suppliers and OEMs with a focus on digital retailing and data driven solutions.
Andrew has presented at NADA, JD Power Automotive Roundtable, Digital Dealer and Driving Sales conferences.
Anna Blomdahl
Anna Blomdahl is a Business Development Manager for J.D. Power, supporting ChromeData’s full suite of automotive data solutions and inventory services.
Anna began her time at ChromeData as an Account Manager supporting new, growing and established high-profile clients across the auto industry. Throughout Anna’s career, she has provided timely and excellent customer service partnering with various automotive players, with a particular focus on Auctions, Dealer Tech Providers and Consumer Sites. Her previous role as an AM has given Anna a unique view into the entire client experience. From initial discovery to proposal, to onboarding and client retention, Anna is dedicated to helping her customers succeed and grow by providing the most accurate and complete vehicle data.
Prior to J.D. Power, Anna spent her time working as a client manager for a local photo booth company in Portland, Oregon, helping organize corporate and private events.
Let's Connect
Are you interested in learning more about products and services from the Autodata Solutions division of J.D. Power? If so, fill out the form! We’ll be in touch ASAP.
Or, to speak directly with a member of our team, contact us at 866.430.8524.
For all other inquires, you can contact us here.