A Platform that Solves a Major Business Challenge
Many aspects of the car buying experience are confusing. The majority of shoppers are undecided from the onset. To narrow their options, shoppers check a wide range of information sources, including manufacturer sites, dealer sites, auto review sites, blogs, forums, social media and third-party shopping sites. To complicate matters, vehicle information is often inconsistent across different sites.
Vehicle inventory merchandising is the most important aspect of an online marketing strategy. Clear and accurate descriptions, key features, installed options and consistent pricing are key to providing a full and complete view of a vehicle. Reliable inventory data ensures optimal marketing, targeting and spend.
ChromeData Certified InventorySM is a comprehensive inventory management platform that effectively delivers on the value proposition of precise automotive inventory. Clients are able to empower consumers to shop for what they really want.
We now offer the ability to post new and used inventory to high-traffic sites, dealer’s Google My Business page and MSNAutos.com, increasing visibility of dealer’s inventory and generating increased traffic to their dealer website and calls to their store.
Questions?
Contact us using the simple form below or chat with us online. Existing customers can log into the ChromeData Certified InventorySM here.
What is ChromeData Certified Inventory(SM)?
Our platform is already integrated with hundreds of dealer inventory feed providers. We ingest data directly from the dealer’s main source(s) of truth, consolidating disparate data feeds from multiple sources to create complete, normalized and comprehensive inventory records. These records include price mapping, vehicle data, photos, videos, comments and more.
Our full suite of data mapping, editing and normalization tools enable inconsistent data to be updated and standardized to any specification in real-time. The resulting customized data can be consumed via API or file in any format and delivered with any frequency.
Our platform is fully integrated with ChromeData’s other web services. This integration provides ChromeData clients with a single solution to collect inventory data, decode VINs, validate with OEM build data and our extensive VIN library encompassing EpiAnalytics’ engineered VIN data, all supported by our proprietary 30-year catalog of vehicle data to positively identify as-configured features, connect VIN-specific incentives/rebates and more.
A Consistent User Experience
Seamless Integration with ChromeData Products & Services
- Vehicle Description Service utilizes our 30-year proprietary ChromeData catalog and when available, is validated by OEM build data and our extensive VIN library, encompassing EpiAnalytics’ engineered VIN data
- Additional ChromeData products that fully integrate: Chrome Image Gallery, Incentives Service and VIN Inventory Videos
- The most precise and complete list of installed vehicle equipment delivered for every VIN: Model-specific key features, all equipment categorized and prioritized, and the most detailed features and benefits statements
- Logical VIN-specific Math Stack, featuring dealer pricing tier together with comprehensive OEM, VIN-specific incentives and rebates
- Real-time management of all vehicle inventory, easily updated data as well as syndication to any number of destinations
- Full support team available to assist with our turnkey solution
Key Platform Capabilities
- Data can be received from multiple sources (i.e., lot servicers, OEMs, etc.) for each and every dealer and combined into one cohesive “record of truth”
- Easily and quickly append vehicle data, incentives and rebates, photos, videos, etc.
- Rules-based pricing as well as the ability to automatically update pricing and vehicle status instantly
- Automatically add vehicle comments and disclaimers based on each vehicle’s unique build
- Data collection, merchandising and distribution was developed with the end-usage in mind (i.e., real time data standardization based on the destination)
- Robust reporting on nearly every data point
- Alerts and monitoring for all inventory, feeds, exports, etc.
- All data can be updated across the web and/or various applications in near real-time via API
Experts You Can Count On
Kenny DellaPorta
Kenny DellaPorta is the Head of Inventory Data Services for the Autodata Solutions Division of J.D. Power.
Kenny has over 17 years of experience in the automotive industry with a passion for working alongside automotive dealers to build technology solutions that aid in efficiency and profitability. Kenny is a co-founder and CEO of Inventory Command Center (ICC), which was acquired by Autodata Solutions in July of 2020. ICC is an industry-leading vehicle inventory management platform that directly and efficiently aggregates millions of VINs from thousands of dealers, normalizes the data on the fly and then delivers it via a near-real-time API.
Previously, Kenny held the roles of CEO and co-founder of Nexteppe, an online automotive marketing technology solution for dealerships. Nexteppe was acquired by Dealertrack in December 2015. Kenny has led multiple sales, product and support teams throughout his career.
Kenny holds a Master of Science in Administration from the College of New Rochelle.
Brian Terr
Brian Terr is the Head of Inventory Data Sales for the Autodata Solutions Division of J.D. Power.
Brian has spent nearly 20 years in the automotive industry developing strategic business relationships with the industry’s top companies and has also run several national sales teams. Most recently, Brian became co-founder and the President of Inventory Command Center (ICC), which was acquired by Autodata Solutions in July of 2020. Inventory Command Center is an industry-leading vehicle inventory management platform that directly and efficiently aggregates millions of VINs from thousands of dealers, normalizes the data on the fly and then delivers it via a near-real-time API.
Prior to co-founding ICC, Brian was VP of National Accounts and Business Development for Edmunds.com. He was responsible for managing a sales team that worked with large dealer groups across the country, while also developing and managing the company’s partnerships. Brian was also an early member of the company’s OEM advertising sales team where he helped grow Edmunds OEM annual advertising business from $20 mm to more than $100 mm.
Before Edmunds, Brian was Vice President of Marketing and Communications at Creative Planet, Inc., a leading entertainment technology company.
Brian earned his bachelor’s degree from the University of Central Florida. While in school, he was an NCAA Division I football player, lettering as a placekicker and designated as a team captain.
Jamie Kozlik
Jamie Kozlik is a Senior Director of Business Development for J.D. Power, specializing in the ChromeData brand of offerings.
Jamie has been with ChromeData for over 24 years in various sales and business development roles. She serves the non-OEM partner/reseller channel for some of the top companies in automotive, finance and customer-facing web sites. She is focused on client retention and expanding technology into the growing client base. Jamie has a passion for identifying, pursuing and closing new business using solution-selling techniques, with an emphasis on long-term relationship development.
Jamie holds a BS In Business/Marketing from Oregon State University.
Austin Lavigne
Austin Lavigne is a Business Development Manager for J.D. Power, supporting the full suite of ChromeData automotive data solutions for the non-OEM reseller channel.
Austin’s role with J.D. Power started in the OEM Client Services division where he provided high-quality account support across a variety of engagements from syndicated studies to consulting programs. With a unique lens on the Canadian and Premium markets, Austin is a student of the industry with a passion for data-driven innovation and digital transformation. Prior to J.D. Power, Austin also spent time with GM Canada as a Financial Analyst.
Austin holds an Honours Bachelor of Business Technology Management from Wilfrid Laurier University.
Andrew Price
Andrew Price is a Senior Group Account Executive, Business Development for J.D. Power. Prior to the company’s merge with J.D. Power, Andrew held the position of Vice President of Business Development at EpiAnalytics. He was charged with growing company revenues, managing strategic partnerships and positioning the company for acquisition.
Andrew is a growth-focused sales executive with demonstrated achievement developing and leading strategic sales initiatives. He has a solid history of success in relationship building, client services, revenue generation, and sales leadership.
With over 30 years of experience in both sales and executive leadership roles, Andrew has been afforded the opportunity to work closely with dealers, suppliers and OEMs with a focus on digital retailing and data driven solutions.
Andrew has presented at NADA, JD Power Automotive Roundtable, Digital Dealer and Driving Sales conferences.
Anna Blomdahl
Anna Blomdahl is a Business Development Manager for J.D. Power, supporting ChromeData’s full suite of automotive data solutions and inventory services.
Anna began her time at ChromeData as an Account Manager supporting new, growing and established high-profile clients across the auto industry. Throughout Anna’s career, she has provided timely and excellent customer service partnering with various automotive players, with a particular focus on Auctions, Dealer Tech Providers and Consumer Sites. Her previous role as an AM has given Anna a unique view into the entire client experience. From initial discovery to proposal, to onboarding and client retention, Anna is dedicated to helping her customers succeed and grow by providing the most accurate and complete vehicle data.
Prior to J.D. Power, Anna spent her time working as a client manager for a local photo booth company in Portland, Oregon, helping organize corporate and private events.
Contact Our Team
Are you interested in learning more about products and services from the Autodata Solutions division of J.D. Power? If so, fill out the form! We’ll be in touch ASAP.
To speak directly with a member of our sales team, contact us at 866.430.8524 Option 2.
To contact our Support team, call 866-403-8734 or fill out the customer support form.
Click here to log into ChromeData Certified InventorySM now or chat with us.